White Hat Versus Black Hat
Sent by Christine Layug on July 17th 2008 source
In SEM or Search Engine Marketing, SEO or Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results for targeted keywords. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Learn more of this with the houston website design. SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. Conventionally, white hat stands for the "Hero" or the "Good Guy" in contrast with the black hat which is the "villain". This also works with SEO, which are the White Hat SEO and the Black Hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical. Learn more about this with the houston website design. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Visit the houston website design to know more about this. Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. For more information about white hat and black hat SEO, then visit the houston website design for more details.
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